English for Sales

Minimum entry level: Intermediate

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Course description

You sell for a living. That’s your job, but you have to use English, and it’s not your first language. You know how to sell, but you feel that because you have never had any specific English language training for sales, you could do much better. We can help – our English for Sales course is specifically designed to help you manage negotiations more effectively, improve your presentation skills, expand your Business English vocabulary and communicate in English with a greater degree of confidence.

 

Course outcomes

By the end of the course you will be able to:

– Understand “the language of sales”
– Deal with cross cultural differences
– Apply appropriate English in sales meetings
– Deal with questions, objections and negotiations
– Forecast future trends and changes

 

Sample syllabus

– Jobs and responsibilities: Job titles and tasks, a sales meeting, a requisition
– New contacts: At a trade fair, relationship building, follow-up emails
– Offers: A sales pitch, a request for proposal, an offer letter
– Negotiations: Tips for successful negotiations, negotiating styles
– Orders: Numbers and figures, taking orders, contract terms and phrases
– Customer care: Dealing with problems over the telephone, online, and in writing
– Advertising, Branding. Consumer behaviour
– Hosting visits, socialising, meeting and greeting
– Persuading and compromising

 

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